A Dream for a 200-Year Company
CEO Message
A Dream for a 200-Year Company
CEO Message
Food has always been deeply connected to our lives. It is not only essential nourishment, but also a source of joy and togetherness. That is why our ancestors devoted wisdom and ingenuity to exploring the depth of flavor.
Soy sauce—our starting point—is one of those remarkable foods born from that pursuit. KUBARA HONKE began in 1893 as “Kubara Soy Sauce,” and I am its fourth-generation leader. I still remember the smiles and words of gratitude from customers when I personally delivered soy sauce door-to-door after joining the company. Those “thank you” smiles will stay with me forever.
Driven by a simple wish—to bring more joy to people through food—we studied tirelessly and grew into a comprehensive food manufacturer, creating products loved by many. More than 120 years have passed since our founding, and now we look toward our 200th anniversary.Our vision is to remain a company rooted in its community, committed to pursuing authenticity. To us, authenticity means sensing the needs of customers and the times, drawing inspiration from them, using ingredients with a face and heart behind them, and crafting products of trusted quality with superior technique. True authenticity can only be achieved by adhering to these fundamentals with sincerity.
Guided by our belief in “Creating voice in the voiceless through craftsmanship,” we take the time and care to make food that truly delights. If our products move you, nothing could bring us greater joy. We will continue to challenge ourselves, striving to be a company that creates lasting moments of inspiration for generations to come.
Food has always been deeply connected to our lives. It is not only essential nourishment, but also a source of joy and togetherness. That is why our ancestors devoted wisdom and ingenuity to exploring the depth of flavor.
Soy sauce—our starting point—is one of those remarkable foods born from that pursuit. KUBARA HONKE began in 1893 as “Kubara Soy Sauce,” and I am its fourth-generation leader. I still remember the smiles and words of gratitude from customers when I personally delivered soy sauce door-to-door after joining the company. Those “thank you” smiles will stay with me forever.
Driven by a simple wish—to bring more joy to people through food—we studied tirelessly and grew into a comprehensive food manufacturer, creating products loved by many. More than 120 years have passed since our founding, and now we look toward our 200th anniversary.Our vision is to remain a company rooted in its community, committed to pursuing authenticity. To us, authenticity means sensing the needs of customers and the times, drawing inspiration from them, using ingredients with a face and heart behind them, and crafting products of trusted quality with superior technique. True authenticity can only be achieved by adhering to these fundamentals with sincerity.
Guided by our belief in “Creating voice in the voiceless through craftsmanship,” we take the time and care to make food that truly delights. If our products move you, nothing could bring us greater joy. We will continue to challenge ourselves, striving to be a company that creates lasting moments of inspiration for generations to come.